Practical thinking on branding, websites and digital tools for organizations doing work that matters.
Web Design
How to tell whether your website needs a redesign, what to measure before you start, the ten-point redesign checklist, and how to protect your search rankings with redirects.
Nonprofit Digital Strategy
How to organize a nonprofit website by audience and what it should include: program pages, honest impact communication, a donation page that…
Church Technology
What a church website should include for first-time visitors and members: service times, a what-to-expect page, sermons, livestream, events, giving, member resources,…
Occasional notes on design, technology and building better digital experiences.
